The debriefing meeting of the “International Level Crossing Awareness Day” (ILCAD) task force took place on September 23rd, 2010 in Brussels.
The objectives of the meeting were to take stock of the 45 national awareness campaigns and measures taken on June 22nd, 2010; to assess collective and individual results; to share information to improve future projects regarding safety and education at level crossings; and to plan new projects for the 2011 International Level Crossing Awareness Day.
The meeting was chaired by Isabelle Fonverne, the ILCAD Project Coordinator from UIC who announced two new partners: “RSE Rhein-Sieg-Eisenbahn” (a private German rail company) and “Urban Light Rail System” in Guadalajara (Mexico) and gave a general overview of the campaign, presenting all the common projects and information.
National overviews were provided from the United Kingdom, Estonia, Italy, Poland, Slovakia, Portugal and Serbia. Each report explained what had been done and the evaluation of its effectiveness, focusing on targeted groups, partners involved and costs.
The 2010 campaign involved the road sector, government agencies, railway undertakings, railway infrastructure managers, police, and non-profit organisations dealing with railway safety education from over 45 countries.
Also involved were European and International rail organisations (CER, EIM and UIC), the Directorate General for Mobility and Transport of the European Commission, the European Railway Agency (ERA), the UN-ECE Transport Division, Operation Lifesaver, the European Transport Safety Council (ETSC) and the European Level Crossing Forum (ELCF). The Latin American Railway Association (ALAF) and the Australasian Railway Association (ARA) also joined the campaign.
Jean-Paul Repussard, of the Road Safety Unit of Directorate General for Mobility and Transport of the European Commission, reported on the DG MOVE’s press conference that took place at the European Commission Headquarters (see e-News No. 193) and the impact of the video clip “Just in time” aimed at the public, particularly road users and pedestrians all over the world.
The European Commission financed the making of the clip and it was made available free of charge to all ILCAD partners. All partners put the clip on their websites and adapted it by integrating the official motto “Act safely at level crossings” in their own language to complement the national activities in participating countries.
The video clip has also been shown on screens in railway stations and schools and at press conferences and staff assemblies in companies. It can still be watched on the EC website: http://ec.europa.eu/transport/road_safety/index_en.htm or on the ILCAD website: www.ilcad.org.
Liesbeth de Jong, of the UIC Communications Department, reported on the media impact and success of the event in Europe and beyond. A “press book” summarising the media impact and including more than 500 articles is nearly finalised.
The date for the International Level Crossing Awareness Day 2011 will be set and communicated soon.
You can find more information on all the projects undertaken, press articles and other published documents, country by country on www.ilcad.org
(September 28th, 2010)